Redesign home íon

In 2022, I contributed to the redesign project of the homepage of íon, the investment app of Itaú.

understanding

customer pain points

visibility

The user's feeling is that íon is not comprehensive, especially for profiles involved in variable income operations.

attractiveness

The sense of lacking is in the use of visual resources to support information (such as graphs, icons, and various forms of visualization for tracking).

findability

Having the most important information on the first navigation layer, presented in an objective and organized manner.

comprehension

In particular: about indexes, balance vs. earnings, and aggregator (what it is, how updates work, among others).

PROCESSOS DE DESIGN

Experimentação

O QUE APRENDI?

interaction

Interactive charts capture clients' attention and interest, while enabling a more comprehensive evaluation of investments.

content

Stories and news - maintaining what has been successful and recognized by the client is essential for the usability of the tool.

practicality

Conteúdos direcionais trazem uma conotação emocional, uma área de informações complementares e direcionadas para o perfil do clientes.

personalization

Directional content brings an emotional connotation, providing supplementary and targeted information tailored to the client's profile.

architecture

Continuous discovery. Continuous improvement.

Thanks

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